InsurePro is an AI-driven marketplace for personalized business insurance. They wanted to expand their offering and as a result they realized a naming adjustment and a re-brand was in order to help them get there. We landed on the name InsureBest and elevated the brand with a new visual language.

It was time for something fresh and scalable.

We delivered a new visual language which included:

  • Logo mark
  • Brand guide including rules for colors, fonts, textures, patterns and illustration usage
  • Sample branded merchandise

The brand voice needed to follow these descriptives:

  • We are conversational, but not silly and informal
  • We are friendly, but not humorous
  • We are enthusiastic, but not pushy
  • We are casual, but not playful
  • We are respectful, but not stuffy